The best marketing device Dia Scoufaras has for her new store is her own youthful face.
Scoufaras is selling a line of facial creams, body lotions, shampoos and soaps that contain an ingredient found only on the Greek Island of Chios: mastic.
It's a resin that comes from the mastic tree and it's the key component in the creams produced in Greece by Sodis Laboratories. Scoufaras is the first retailer to introduce the products to Quebec.
"Greeks have been using mastic for thousands of years," Scoufaras said.
"And the ancient Romans would import mastic wood from Greece and dip it into the resinous oil from the tree. They used it as a toothpick and toothpaste."